Key Responsibilities:
- Develop and execute marketing plans: Collaborate with the management team to create comprehensive marketing plans that align with the clinic's goals and objectives. Develop strategies for patient acquisition, retention, and brand awareness.
- Brand management: Manage and enhance the clinic's brand image and reputation. Ensure consistent brand messaging across all marketing channels and materials.
- Digital marketing: Oversee the clinic's digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing. Utilize digital analytics to measure and optimize marketing campaigns.
- Advertising and promotion: Plan and coordinate advertising and promotional activities, both online and offline. This may include print and online advertisements, radio or TV commercials, outdoor signage, and community events. Monitor advertising budgets and track return on investment (ROI).
- Market research and analysis: Conduct market research to identify patient needs, market trends, and competitors' activities. Analyze data and insights to develop effective marketing strategies and make data-driven decisions.
- Patient communication and engagement: Develop patient communication strategies to enhance patient engagement, improve customer satisfaction, and promote loyalty. This may include newsletters, patient testimonials, surveys, and educational content.
- Relationship building: Establish and maintain relationships with referral sources, community organizations, and potential partners to increase the clinic's visibility and referral network.
- Team collaboration: Collaborate with internal teams, such as physicians, nurses, and administrative staff, to ensure consistent messaging and marketing support. Provide marketing guidance and training to staff members.
- Budget management: Develop and manage the marketing budget, ensuring optimal allocation of resources and cost-effectiveness of marketing activities.
- Performance measurement: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives. Prepare regular reports and presentations to communicate results and provide recommendations for improvement.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven experience in marketing, preferably in a healthcare or clinic setting.
- Strong knowledge of digital marketing techniques and platforms.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and ability to develop innovative marketing strategies.
- Proficiency in marketing software and tools.
- Familiarity with healthcare regulations and compliance.
- Ability to work independently and collaborate with cross-functional teams.
- Strong organizational and project management skills.
Job Type: Full-time
Salary: Up to AED15,000.00 per month
Experience:
- Marketing in Healthcare: 5 years (Required)
